March Your Personal Brand with Madness

It is March Madness time again, one of the most recognized sporting events in the nation. Passion for College Basketball sweeps the nation, and we all live for those epic “Cinderella Stories” where the underdog becomes the Champion! It made me think about these players and how important it is to have their own personal brand. March Madness sets the ...
Continue ReadingAre You Dressing the Part for Your Job?

When it comes to being a professional, you are the brand and the product. And with any brand/product the packaging matters. What does your packaging say about you? Clothes can speak volumes without saying a word. It’s that subconscious message they send to your audience that can make or break the 30 seconds it takes for someone to form an ...
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