A Brand that is me

I work for a company that realizes the value of human capital. As a forward thinking company, Community Care College (CCC) has invested in employee personal branding. Before working for Community Care College, I had never heard the term Personal Branding. The opportunity to work for a company that finds value in my personal brand is a blessing. Yes, Teresa Knox is a smart cookie. She knows that my personal brand reflects on the company, but there is a true interest in building people into their best self.

What is a personal brand?

According to about.comPersonal branding is the process of developing a “mark” that is created around your personal name or your career. You use this “mark” to express and communicate your skills, personality and values. The end goal is that the personal brand that you develop will build your reputation and help you to grow your network in a way that interests others. They will then seek you out for your knowledge and expertise.

Glenn Llopis describes personal branding in an article written for Forbes.comPersonal branding, much like social media, is about making a full-time commitment to the journey of defining yourself as a leader and how this will shape the manner in which you will serve others.

So you want to be a brand?

In an article that I read at Inc.com, Jayson DeMers gives a detailed explanation of the five steps he feels are your ticket to successful personal branding. Here are Jayson’s steps to follow when creating the brand that is YOU.

A brand that is youIf I were to add a step to the list above, it would be:

Step 6: Work on you and be happy with who you are so you can be proud of WHAT YOU ARE ADVERTISING.

When we think of personal branding, we sometimes get caught up in the business side of things. There is a personal side to personal branding that we cannot forget. That is the who are you? question. When adding the personality element to your brand, you have to consider what you are advertising in everything you do. Remember it really doesn’t matter who you want to be unless you actively strive to change, what matters is who you are.

People want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates.


Delora is the Surgical Technology Department Head at Community Care College. You can find her personal blog here.